Posted by Chris O’Brien
Co-op America (my former employer of nearly seven years) runs a program called Responsible Shopper that provides corporate social responsibility news and ratings about companies and whole industries. Here are their comparative ratings of the biggest coffee companies.
Notice in the small print that the color scheme ranges from green to yellow to orange to red in descending order of ‘responsibleness.’ Now notice that none of the biggest companies in the coffee industry earn a yellow score or better. Kraft and Starbucks fall in the orange sector while Sara Lee, Proctor and Gamble, and Nestle all deserve the red zone of corporate malfeasance.
Co-op America’s conclusion for how to be a ‘Responsible Shopper?’ Buy fair trade, organic, shade grown coffee.