Posted by Chris O’Brien
The Organic Consumers Association (OCA) is telling consumers to turn up the heat on Starbucks and pressure them to take Fair Trade more seriously.
According to OCA, many customers mistakenly assume that all Starbucks coffee is fair traded, but in fact just 6% of the company’s coffee is certified Fair Trade.
OCA is asks consumer activists to take these steps:
1) Sign OCA’s 2008 petition to Starbucks demanding that all espresso drinks be both 100% certified Organic and Fair Trade.
2) Make a free call to Starbucks’ Customer Service line and let them know how you feel. (800) 235-2883. Click here for a sample script.
3) Sound off on My Starbucks Idea, Starbucks’ public forum. We have an idea for you Starbucks, its called Fair Trade!
4) Find a non-corporate café near you using the Delocator.
Is the “all Fair Trade espresso” demand impractical or too idealistic? Not really. Dunkin’ Donuts, the world’s largest coffee and baked goods retailer, already does just that. Even McDonald’s sells all Fair Trade coffee in their New England stores and in the U.K.
So what’s up Starbucks? Why not empower farmers by supporting a minimum price per pound and buying from democratic cooperatives?